Trumps appeal is based on FEAR, there is nothing rational in his program.

http://www.alternet.org/election-2016/hey-pundits-and-media-wake-trumps-appeal-not-rational-his-formula-based-fear?akid=14019.294211.EuN3Jr&rd=1&src=newsletter1051592&t=2

Hey Pundits and the Media, Wake Up! Trump’s Appeal Is Not Rational—His Formula Is Based on Fear

The establishment hand-wringers just don't get it.