A Gun Store that tells owners about the killing history of the gun they want to buy

http://www.addictinginfo.org/2015/03/19/find-out-why-this-nyc-gun-store-has-the-nra-up-in-arms-video/

Customers at a new “gun store” on the Lower East Side of New York City were shocked when they saw what the proprietors were selling. While they were treated to an impressive array of handguns and assault weapons, what they learned changed their views forever.
When customers inspected their potential weapons purchases, the clerk helpfully told them all about the firearm — including people that type of weapon has killed. The store, of course, was a front for an educational social experiment created by States United To Prevent Gun Violence.

“This revolver, it’s the easiest gun we have to use. It’s our most popular one. It’s a 22-caliber, six-inch revolver,” the clerk tells one couple. “It’s also a gun that a five-year-old found in his parents’ bedroom, went down and shot his nine-month-old baby brother with it.”
“Collectors love this one,” the clerk tells another man. “Adam Lanza’s mom had one in her collection, too — Until he took this and several other guns and killed her, then went down to Sandy Hook, [and] killed six teachers and twenty innocent children. Twenty little kids — gone.
While they may have wanted to buy a gun, “customers” changed their minds after hearing firsthand the very real dangers presented by firearms. “It is one of our rights,” one woman said, “but my opinion has definitely changed. I don’t feel safe with a gun.”