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The Koch brothers and their allies are pumping tens of millions of dollars into a data company that’s developing detailed, state-of-the-art profiles of 250 million Americans, giving the brothers’ political operation all the earmarks of a national party.
The move comes as mainstream Republicans, led by Mitch McConnell, are trying to reclaim control of the conservative movement from outside groups. The Kochs, however, are continuing to amass all of the campaign tools the Republican National Committee and other party arms use to elect a president.
“The Koch operations are the most important nonparty political players in the U.S. today, and no one else is even close,” said a top Republican who has been involved in the last eight presidential campaigns.
(Also on POLITICO: End of a D.C. institution)
The least-known vehicle for the Kochs is a for-profit company known as i360, started by a former adviser to John McCain’s presidential campaign after McCain lost to Barack Obama in 2008. Subsequently, it merged with a Koch-funded data nonprofit. The Koch-affiliated Freedom Partners, formed in late 2011, eventually became an investor, officials confirmed to POLITICO.
Spending more than $50 million in cash over the past four years, i360 links voter information with consumer data purchased from credit bureaus and other vendors. Information from social networks is blended in, along with any interaction the voter may have had with affiliated campaigns and advocacy groups. Then come estimated income, recent addresses, how often a person has voted, and even the brand of car they drive. Another i360 service slices and dices information about TV viewing to help campaigns target ads more precisely and cost efficiently.
Read more: http://www.politico.com/story/2014/12/koch-brothers-rnc-113359.html#ixzz3LK8AJ6L5
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