The Endless War against Environmental Groups and the Humane Society types.

http://thinkprogress.org/climate/2014/10/31/3587097/lobbyist-richard-berman-oil-endless-war/

Washington political consultant Richard Berman had some candid advice for a group of energy company executives in June, with tips on how to “marginalize” opponents — such as labor or environmental groups — and brand their messages as not credible.

Unbeknownst to Berman, however, the speech was recorded by an oil executive who said Berman’s words “left a bad taste” in his mouth. The executive delivered the speech to the New York Times, which reported on it Thursday.
In the speech, Berman, who was dubbed “Dr. Evil” by 60 Minutes in 2007 and who has waged campaigns against environmentalists, animal rights activists, and labor unions, told a group of energy company executives at the Western Energy Alliance’s annual meeting how he’s able to combat interests that go against those of his clients. He called this battle an “endless war,” and said companies have to be able to change the public’s opinion on groups like the Humane Society and Sierra Club.