Purity Balls - Big money and the father picks the new husband when the time is right.

http://www.alternet.org/books/welcome-big-business-christian-purity?page=0%2C1&akid=12461.294211.rOF5MZ&rd=1&src=newsletter1026893&t=13

In the context of purity balls, female sexuality is viewed both as sacred and dangerous, not simply because of unwanted pregnancy, disease, or emotional distress, but because sexual desire could compromise a young woman’s value as a virgin prior to marriage. Scholar Breanne Fahs explains “purity balls enter women into a system of commerce in which their sexuality becomes an object to be traded between men.” The expectation among many of the fathers and daughters at purity balls is that the young women will never fall into sexual sin because she will be protected by her father and by her church community. Similarly, she will not make a poor choice of a spouse (and first sexual partner) because she will not be solely responsible for that decision. In her 2007 Glamour magazine article on purity balls Jennifer Baumgardner quoted a father who explained that he was not worried about his daughter maintaining purity because she would never be in a situation that would allow for sexual contact. “She is never going to come close to those situations. She believes, and I do too, that her husband will come through our family connections or through me before her heart even gets involved.” This is a gentle way of stating that the fathers have the authority to pick a husband for their daughters with or without their initial consent.

Purity balls are just the tip of the iceberg. There is an industry in purity books, websites, blogs, podcasts, magazines, events, conferences, and more. On the other end of the purity spectrum from the balls are Christian rock concerts and chastity rallies such as True Love Waits and Silver Ring Thing. In these events, purity-pledged evangelical youth call their commitment to purity “radical” and “countercultural.” Although the people on both ends of the purity spectrum would disagree about language, rituals, and community, they agree that sex prior to marriage is unbiblical and dangerous. They also agree, mostly, that purity is larger than abstinence. It is a lifestyle that requires scrutinizing all one’s innermost thoughts and feelings and working tirelessly to guard oneself from any evidence of improper sexual desires or actions.
In purity literature and rituals, young evangelical women are taught that they are powerful and valuable when they suppress their sexual desires and submit fully to the authority of their fathers. Young women are instructed that their sexual desires are dangerous to themselves—and to young men.