The NEW WAR ON ISIS: The War Businesses and Military found the war with unlimited profits.

http://www.alternet.org/world/why-showdown-islamic-extremists-war-pentagon-was-hoping

As the U.S. escalates its bombing campaign against ISIS (or IS or ISIL), U.S. officials seem to have found an enemy we can all love to hate and fear.  ISIS beheads hostages, conducts brutal ethnic cleansing and has links to Al-Qaeda.  DC power players have eagerly embraced a small war made to order to restore America's wounded military pride after the first Iraq debacle. 

After initially helping to drive out Iraqi government death squads, ISIS has outlived its purpose to Sunni Arab tribal leaders in northern and western Iraq.  Most Sunni Iraqis don't want to be part of a fundamentalist Islamic state like Saudi Arabia, where  19 people were beheaded in August for offenses ranging from witchcraft to drug possession.   Most Iraqi Sunnis just want civil and political rights in their own country, Iraq.  But they justifiably fear the return of Shiite death squads more than they fear ISIS.