Itchy Elephant - Elephants have to scratch too.

http://www.viralnova.com/itchy-elephant/

The poor folks in the car. 

In Alaska, I watched a bear with two cubs climb a tree (up 40 or 50 feet.)

The bear then got on a branch and spent 10 minutes or so scratching its butt by rubbing back and forth on the branch.  Animals have to itch any way they can.