Tennis Shoes for a CP high schooler by NIKE and LaBron James. What a great story

http://www.upworthy.com/unable-to-tie-shoes-a-16-year-old-with-cerebral-palsy-wrote-to-nike-they-came-through-big-time?c=ufb1

with this move, Nike proves that you can create a product designed for the needs of a smaller community that has mass appeal as well. And while Nike isn't a perfect company (few companies are), they listened, and they helped solve a problem that they maybe didn't even know existed. This story has a positive outcome for everyone involved.